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Center stage for a presentation Monday night by NARIP (National Association of record industry professionals) Beverly Garland Hotel Los Angeles, Meldrum began with some data on the Internet. This seems a little boring? It is not the case. Presentation quickly reveals things in the ' network that must be known by any marketer (i.e. If you or your music sales online artists).
Entirely of 40% of 177 million users of the United States network,[link widoczny dla zalogowanych], connect to the Internet for music (more in other countries). In other words: If you place your music on
* Songs gift
Since 1998 with Papa Roach and proceed with the sale of Platinum as Avril Lavigne artists, Dido and Jennifer Lopez, a company based in Long Beach Meldrum, the Board of Directors of exaggeration, is one of the oldest weapons used by largest entertainment marketing world.
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* public
the fan on the Internet. Banners can be purchased or exchanged. You can send e-mail messages (known as Act CAN-SPAM; see the link). Marketing can be done in the search engines. You can join or participate in forums and blogs (web logs). And the latest developments in marketing to social networks like MySpace music.
"I am fan Web site online." If you want,[link widoczny dla zalogowanych], love and will be eager to pursue his career. Take the great things about you, your talent and your message and transformed HTML. Keep it simple, easy to navigate and informative, and it will be a highly effective channel marketing for his music.
Sources for more information:
* Use Google to search for
Meldrum had many specific tips for participants, including:
ignore the 3 fans. "The artist of many Web sites has a recording function, but is at the top." "The album on the Web site of sale, shall have e mail folders". This will create a base of fans, who can sell an album now and in the future.
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5. the lack of bandwidth
The majority of the users of the Internet (almost the majority of them) is from 30 to 49, many larger than several thoughts participants. And for those of us who believe that the United States have the highest percentage of Internet users, was a surprise to learn that we are only sixth. (Of course, a number of users, and United States is now the majority of the people).
ContactTed NT under certain sets of circumstances; and they need to have a way to buy easily and safely.
However, some of these opportunities are lost through poor Web site design. Meldrum has revealed significant errors in the creation or maintenance of a Web site...
"You can send an email in text format or HTML messages." HTML (hyper text markup language), can include images and graphics. "They have a pleasant appearance, but we have two times the rate of opening with text messages." »
TOP 5 mistakes of WEB sites:
[http://www.hypecouncil.com]
to sell the CD to give more. ""or that his music does not allow its potential fans really listen before you buy".
[http://www.spamlaws.com/federal/108s877.html]
# # #
1 be creative functionality. "Don't try to cover all areas." The organization is the key. "Bring your fans to more important things." Here are the menus are, so it hides. "How many times he went to a site that seems interesting, but there was no indication of how to navigate". "." People have no time to lose and understand. "Make easy for them."
MAJOR ONLINE SITES:
* See MySpace.com
4. do not give the fans what they want. "" To spread their music"." Flows total offers some of his songs. Available for download in exchange for an email in this folder. Get more fans and
>
* simplify your Web site
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scottmeldrum.com.
Web sites is a necessity, but ignores the other forms of powerful
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RECOMMENDATIONS:
2 offer to bury. "Link to purchase the CD must be available on almost all pages of the Web site." Many websites,[link widoczny dla zalogowanych], almost dares visitors to find the product in any way to buy it.
The problem is: how to get to them. They are highly segmented in terms of gender. Only wa
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r Internet, has a potentiel of approximately EUR 70 million for the public. Attualment ytotal deutilisateurs Internety 404 million, which translates into a potential audience in the world of 161 million people.
CONSIDER OTHER OPTIONS:
(h)
* interact with the public often
Fortunately, Internet remains a new medium, "said Meldrum" and there are enormous opportunities for people in the business of selling music. "
The number of presumed that they are great online marketing, but they are important for online music marketing? Obviously, we need someone with ' Net experience to establish some clear of things. Scott Meldrum is a musician with an irony and a mass distribution and entrepreneurs. Sorry sorry, direct response advertising. It is also the man designated by the major record labels, when they want an artist mark and reach millions of fans on the Internet.
THE WORLD OF MUSIC IN PUBLIC.
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&GT; band with design in mind. "nunc"? is "has been passed to a Web site and forgotten since it was first downloaded page"? People come to your site is quite difficult. They lost because they are tired of waiting for the loading of the page is a waste of time and energy. "
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