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Saturn AURA: Turning a Corner
The Saturn AURA namely the latest offering from GM's avant garde division. Will the car succeed or flop like an earlier model sold along the Tennessee auto manufacturer?
General Motors' Saturn division namely an of the few bright spots for the troubled U.S. automaker. As of this jotting, the parent company is in the midst of factory closings, large layoffs, and big losses. Bankruptcy may be the ultimate "out" as GM, but even if the company doesn't choose that path, big changes are coming although. Fortunately,[link widoczny dla zalogowanych], the Saturn division is one of the few bright spots for the legendary automaker as are Cadillac, GMC, and elect models including the Corvette and the company's big trucks. For Saturn, there is a decisive "AURA" almost the division both in model appoint as well for in sensation.
Step back two decades and General Motors is entire abuzz over a new car company in the process of creature created: Saturn. As a altogether owned subsidiary of GM,[link widoczny dla zalogowanych], Saturn was designed apt take above Japanese antagonists Toyota and Honda along erection crowded cars namely American drivers actually wanted and could depend above. It worked. For most of the 1990s, the "S Series" was the sole model for Saturn; obtainable in coupe, sedan, and wagon, the S Series effected cult status and had a trustworthy following of landlords who regularly congregated for meets by Spring Hill, TN where the cars were established. Even while the vehicles' design aged,[link widoczny dla zalogowanych], the S Series preserved its lofty status with Saturn aficionados.
By the late 1990s, 2 current lines of vehicles were added to the Saturn brand. The VUE,[link widoczny dla zalogowanych], became the company's sport utility traffic meantime the "L Series" was the 1st colossal Saturn. In reality, the "L" was a midsize car as it was heavily derived from a model sold by GM's European division, Opel. With the latter model, Saturn hoped to cater the larger vehicle that S Series owners lusted. Unfortunately, sales figures merely surpassed half of the ration expected by Saturn, so behind a few annuals the model was elderly.
Today,[link widoczny dla zalogowanych], Saturn is not longer a separate company. With the demise of Oldsmobile,[link widoczny dla zalogowanych], Saturn is now a full fledged division of General Motors. While some see this move as a wrong thing, it has resulted in new products for the brand.
Soon after the L Series was elderly, the RELAY was introduced. As the first Saturn model built on a U.S. G.M. platform, the 7 tourist people mover was a far cry from before models. Still, the vehicle has fraught a gaping chasm in the Saturn line up.
Just this past Spring the SKY was introduced,[link widoczny dla zalogowanych], an upscale restricted creation transformable. To say that the car has been received with gladness is an understatement. Quite frankly, the SKY is the "halo" car needed by Saturn, merely fortunately the division isn't stopping there.
Although the L Series was a flop, GM is once repeatedly turning to its Opel division to produce a car. Combining Opel styling with a U.S. G.M. platform, the AURA sedan will be rolling into a showroom approach you very presently.
So, what is so special almost the AURA? Its good looks! Although it is nearly impossible to narrate the vehicle without showing you a picture, the AURA is simply an imposing car. Although a sedan, the AURA is sporty looking with a grille that is not too distant cleared from the new SKY. With a 3.6L V6 engine spoused to a six speed auto transportation, the 250 h.p. AURA will definitely contest with the Camry,[link widoczny dla zalogowanych], Accord, and Maxima for sales as well as for representation leading. Throw in 19 inch cycles, a sporty interior, and responsive treatment and the AURA equitable begs to be driven.
The best part of the AURA is that it isn't the L Series,[link widoczny dla zalogowanych], a car reproved for being too bland and uninspiring. One see at the AURA and you can see that Saturn got it right this period.
Prices for the AURA haven't been announced anyhow,[link widoczny dla zalogowanych], but you can expect fully fraught models to retail beneath $25,000 well within the range of its emulation.
Will the AURA succeed? Well, it has also! Look for Saturn to do all that it can to determine that the model is marketed to those who would buy one: the across section of the North American populace. Yes, Saturn has cornered a corner and hopefully the same came be said for the all company.
Copyright 2006 �C Matt Keegan is a freelance writer covering upcoming models as well as the new favorites. To keep your Saturn looking its best without paying through the nostril for replacement parts, mart Discount OEM Car Parts for what you absence today!
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