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To be really successful, marketers must create conversations with the "".
One of the most important functions that social media is a modern marketing is to create a strong brand for a product. To succeed,[link widoczny dla zalogowanych], a product must be distinguished from other products and brands. It is a basic function of marketing. It is a question of marketing and marketing to exist. The brand is critical to any marketing campaign. Social Media creates the "Storm" which allows organizations to create a modern brand for your product.
How is it made. Rihanna is a ' not b. In the past,[link widoczny dla zalogowanych], a label decided would be the songs of the album, what songs would be sent to the listening public and what songs would receive game air on local radio. Rihanna includes this new world of social media. Now is the creation of a conversation with fans and a real conversation with them. You are currently running a contest on Facebook, where fans of vote as a new song from the album "loud" will be available for radio play. Rihanna asked their fans, their "friends" to help choose the next piece. They decide what song they want to hear, a strategy of "extraction". His fans,[link widoczny dla zalogowanych], his friends took possession of his music. They now have the song in a real sense.
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Modern marketing is a conversation between consumers and brands. A modern mark must not only to build a relationship, but a genuine friendship with customers. This brings us to the second trend is closely related to the first. Modern marketing is much more that "extraction" (consumers really define the products that they want to) and not "enter" in which products are pushed to consumers to buy.
Rihanna is to create a brand for himself, with this competition. Your brand is that he is interested in what the fans want to hear. This conversation "real time" with fans allows Rihanna know what songs to sing when she made an appearance on MTV or bet,[link widoczny dla zalogowanych], for example. When you visit, she knows what her fans want to hear songs. This competition allows Rihanna expand his conversation with his "friends". Now you can talk with them personally on Facebook and Twitter. You can create a relationship with his fans who have no other artists. You can have new competitions and special offers based on the first competition, that only the enlargement of its brand. It will be interesting is that their social media strategy, how going forward.
The magnitude of social media is staggering. Facebook is a social media site. If Facebook were a country, it is the third country in the world. Facebook is a unique site. Social Media creates a presence on a scale which, literally, anywhere in the world. As little luck, social media came only when he was a few significant changes in the marketing of attitude should adjust markets.
"friends" of the réussiteou have a matièreTwitter and Facebook and other sites allow an organization to create the required discussion.
The first change is that people do trust brands. This change is explained in a book by Shiv Singh. Mr. Singh explains the change in the attitude of the market like that. The economic slowdown has caused consumers to brands and impersonal. People do not trust most major brands. People are now giving more value on recommendations from their friends and not in the advertising of big business.